I don’t like Obama, but I do like his logo

Sol Sender walks us through how he and his team created the now iconic Obama 2008 campaign logo in this two part video (above). However you feel about the finished product, this video is a great window into the inner workings of branding at high levels. Logos are so deceivingly simple that we often don’t realize the amount of thought and effort that goes into creating them. In a similar way, we often don’t realize how the subtle nuances of a design can effect us as viewers. – ISO50

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